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Promotion > 12.1 Poster Single

Abc–ASP

by syfon studio Urszula Tofil
Bronze

Poster for multiple exhibitions organised by Academy of Fine Arts (ASP) that took place in the framework of ATypI 2016 Warsaw Conference: 
Exhibitions titles:
– Here and Now: Academy of Fine Arts in Warsaw (Legacy: here and presence: now)
– Uneasy Alphabet: Typography by Bogdan Żochowski
– Aspiring Letters: Typeface Design in Circle of Academy of Fine Arts in Warsaw
The goal was to expose the fact that in Poland graphic/type design has its roots on Academies of Fine Arts and is considered more as Art than as a Craft. It is due to the history of graphic design in the region and the influence of – so called – Polish Poster School. I tried to mix typography with illustration so that letters disappear in the multiple graphical objects and lose its function. By doing so I promote artistic expression at the expense of functionalism, typographic craftsmanship. 
 
Poster is printed double sided as it was used both: in outdoor campaign and as a flyer/gift for the ATypI 2016 participants

Agency
Credits
  • Creative Directors Filip Tofil
  • Art Directors
  • Designers
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
  • Curators team Lech Majewski, Paweł Nowak, Błażej Ostoja-Lniski, Justyna Czerniakowska, Ola Kot, Mateusz Machalski, Filip Tofil
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