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Internal Production > 16.2 Digital Self-Promotion

#AChartADay

by The Visual Agency
Silver

On September the 1st we launched #AChartADay on our Instagram account. The project is a graphic exploration of the world of data visualization and infographic through charts and graphs, the very language of data and information visualization!
#AChartADay is a daily updated feed that shows, through bold and clear design, both the classic and the less usual graphic solutions; introducing the main issues people can face while choosing or designing a chart while suggesting tips to present information in an effective way.
The idea behind #achartaday was born during our monthly team meeting. While presenting international case histories we started talking about having a playful and easy side-project to develop alongside clients’ works.
We came up with the idea of a single graph everyday; a fresh image that can be colorful, neat but not ordinary to experiment with.
The biggest challenge was to build a consistent feed and keep up with the production of bold images while trying different graphical style and not repeating ourselves.
In order to do this we adopted different techniques like vector art, papercraft, CGI, photography, while alternating different kinds of data representation.

Agency
Credits
  • Creative Directors
  • Art Directors
  • Designers Giulio Bertolotti, Matteo Bonera, Veronica Clarin, Francesco Pontiroli, Francesco Roveta, Benedetta Signaroldi
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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