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Branding > 10.4 Printed Identity Applications


by Morrow B.V.

AdCalls is a fast-growing start-up, specialised in phone call tracking. Even though it’s a valuable asset for marketeers, it can be challenging to explain why this is something a company needs to make more profit. AdCalls asked us to create a visual style that fits who they are and explains what they do, in order to live up to their full potential.
Our job was to capture AdCalls’ brand personality, making clear how valuable their products are for marketeers. Their bold and fresh character was one of the things that distinguished them from other players on the market, and a perfect starting point for their visual identity. So we first stripped down what AdCalls does and turned this into their pay-off: Click. Call. Convert. Beside this we used a bold form language to create their logo, using geometric shapes that not only link to statistics, but also form the A and C of AdCalls.
The cheerful, simple style is a reflection of the young but professional company they are, differentiating them from all other competitors. The visual identity translates into different media, stretching from the logo to custom icons, t-shirts and animations.  
All assets contribute to a strong brand with a recognizable look, that display what AdCalls can do for you.
AdCalls. Click. Call. Convert.

  • Creative Directors Marten de Jongh
  • Art Directors
  • Designers Valérie van Gerven
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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