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Branding > 10.4 Printed Identity Applications

All About Tea

by Moving Brands
Silver

All About Tea is an expert wholesale tea distributor. We were engaged to create a new identity that would stand out in a “sea of sameness” within the tea industry. The identity needed to work effectively across their existing wholesale market, and enable them to grow into retail channels. The mark represents the process of making tea; the blending and the straining. The shape references a seal or stamp, an iconic industry standard. In print, these dots are laser-cut, inspired by the factory elements and tools of the industry. The type is the mono-spaced Orator, referencing the metronomic process, with Garamond introducing the quirks and passion of the company. The monochromatic colour palette ties back once more to their factory environment.

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