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Digital Categories > 14.2 Information Site

ALU MiND

by Bleed
Bronze

MiND does not merely address the retail world, but represents the ALU look at everything else going on around it. A crossways of inspiration where thoughts and ideas from different worlds mix and mingle: art, fashion, design, research, innovation and especially experimentation. MiND is not an in-house communication tool, but a place in which retail experts, architects, designers, journalists, artists, creatives and others can create dialogue and express themselves.

To Inspire, to create ideas for its customers, to provide new ways to interpret ALU’s systems and products: MiND is all this, a smart tool to reach different targets through different channels and contents. In three years time, MiND magazine has managed to become a consolidated communication tool by grouping a community of customers and opinion leaders interested not only in its content but also in the ALU’s offer. After 9 issues ALU feels the need to bring MiND magazine to the next level increasing its redemption and transforming it into a Creative Hub for retail. MiND has to become an online magazine.

Agency
Credits
  • Creative Directors Svein Haakon Lia
  • Art Directors
  • Designers Joakim Jansson, Svein Haakon Lia
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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