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Miscellaneous > 17.6 Student Project

AMBER. Natural insect repellents

by Tanya Chursina
Bronze

Packaging concept for a non-toxic natural insect repellents aimed at young city people who are very thorough in what they eat, wear and use.

AMBER offers an effective combination of natural ingredients heavily based on essential oils. What is a better way to show the core of such a product than to look into the nature itself? How do insects get caught in nature? The perfect metaphor is a drop of plant resin which not only securely traps insects for centuries but also turns into a very inspiring piece of jewelry.

Borrowing asymmetric skewed shapes from amber pieces the packaging enhances the product connection to nature while turning something as unpleasant as bug annihilation into a piece of attraction.

Agency
Credits
  • Creative Directors
  • Art Directors Tanya Chursina
  • Designers Tanya Chursina
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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