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Branding > 10.4 Printed Identity Applications

Anniversary Corporate Design “40 years Ernst von Siemens Music Foundation“

by jaeger & jaeger
Silver

Leonard Bernstein, Mstislav Rostropovich, Herbert von Karajan, Karlheinz Stockhausen… The list of award winners doesn’t just sound like the who’s who of music – it actually is. The Ernst von Siemens music foundation annually awards what is widely considered as the most prestigious music award either to a composer, performer or musicologist who has made an outstanding contribution to the world of international music. 
In 2013 the award is 40 years old and this message should be encapsulated in an individual image that achieves a maximum level of flexibility and effect with minimum effort. Handwritten notes from the musicians will be selected from compositions, sketches, notes and correspondence and defined as a variable signet.
The diverse possible combinations and the guessing game of which notes belong to which musician (the puzzles are solved in the course of the year) generated a high degree of interest from the target group.

Agency
Credits
  • Creative Directors Regina Jaeger, Olaf Jaeger
  • Art Directors Regina Jaeger, Olaf Jaeger
  • Designers
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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