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Promotion > 12.3 Brochure


by designgruppe koop

The title of this brochure means »anti-boring-booklet« and was developed for the waiting time in an orthodontist practice. Due to the fact that most patients are kids and teenagers in the age between 9 and 17 years and that they hate to spend a boring time in the waiting room, the booklet was created to offer something else than television entertainment.
It includes quizzes, drawing tasks or funny stories which have to be completed.
All the animals were especially illustrated and refer to the specific area of the southern west part of bavaria, Germany. Each of them is an unique character with a lovely smile and mostly big, healthy teeth.
The design is part of the hole branding for the orthodontist. The animals and bright colours are also placed in the practice interior in many different ways to create an unique and casual atmosphere. They could be find as transparencies on walls, doors and windows for example or could be attached to clothes as buttons.

  • Creative Directors Andreas Koop
  • Art Directors
  • Designers Stephanie Müller
  • Illustrators Fabian Karrer
  • Photographers
  • Editors
  • Copywriters
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