Jean Francois Porchez was approached at the end of 2009 by Reflex Image to create a set of typefaces to relaunch the Conqueror papers collection. An important website and various others communications material was created by the agency. The designer Seb Lester and the photographer Thomas Brown have been hired to created various visuals using Conqueror fonts.
Launched in 2010, AW Conqueror is a family of Free fonts available at Conqueror.com website. This family include 5 variations with great potential: Small glyph sets, mostly all caps, but based on same structure, with some connection between them (width for example), to offer a great & easy titling toolbox to any designers, from skillful to beginner.
We should recall that a paper collection is generally based on similar roots, with various flavors and colors. A collection of typefaces should reflect this similar mood, even the style of papers should be reflected into the fonts. The typefaces style built all together the brand. Each of the members try their best to be different from the others because of their features. They should work harmoniously in contrast.
- Creative Directors Jean François Porchez
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