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Miscellaneous > 17.4 Exhibition Design

Bayerisches Bienenmuseum Illertissen

by Neonpastell GmbH

The museum within the historic Vöhlin Castle in Illertissen has been completely redesigned by Neonpastell. Spanning the gamut from the biology of the bee to our cultural history with the bee, the Bee Museum begins in the Antique Era and runs right through to cover contemporary issues like modern beekeeping
Since its reopening in Summer 2016, explorers of all ages have been able to observe the fascinating bustling of the Queen Bee and her workers via the walk-in beehive. The bees are living under natural conditions and produce real honey which can be purchased in the museum shop.
There is another architectural speciality in the Bee Museum besides the walk-in beehive: the archive for the graphic repoductions and prints. Vertically standing drawers enable the public to access the large collection of graphic arts, whilst respecting the high standards in terms of conservation. The etchings and prints are as old as 800 years and have been taken up as elements for the exhibition design. 
By combining the richness of the etching details with bold colourful areas, a modern style is created which relies strongly on historical reference. This style can be discovered in the wayfinding system of the museum. Each of the five carefully selected colours has been assigned to one room, accompanied by symbols designed from etchings that represent the three main topics of the exhibition.  
The contrast of bleached Canadian Hemlock Wood with colourful spots of light amidst the historical surrounding of the castle and it’s imposing stucco ceiling, ensures that the exhibition is encompassed by an extraordinary atmosphere.  To avoid impairing and compromising the natural wooden look of the exhibition, all the content has been printed directly onto the wooden walls. Furthermore, there are no text plates set on top of the surface, instead, the architecture itself carries the information. Between wood grain and clean-cut printed shapes, a pulsating interplay emerges.
Arranging the historical items formed mainly of natural materials, on top of slick, solid, colourful, varnished surfaces, enhances their organic appearance even more.
To complete the exhibition, interactive and multimedia elements offer the possibility to experience the varied history of bees and their biological and cultural importance with all senses. Old and young can have a trial of strengths competing with their knowledge about bees in the interactive bees quiz.
Skillfully uniting the contrast between old and new, the exhibition’s designers visualize the importance of bees for mankind and our environment in a convincing and contemporary manner.

  • Creative Directors Robert Köhler, Neonpastell GmbH
  • Art Directors Oliver Haussmann, Neonpastell GmbH
  • Designers
  • Illustrators
  • Photographers
  • Editors Walter Wörtz, Landratsamt Neu-Ulm
  • Copywriters
  • Technical Director Elias Naphausen, Neonpastell GmbH
  • Projekt Manager Tobias Seemiller, Neonpastell GmbH
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