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Illustration > 15.2 Corporate Illustration

Berba (meaning: harvest): Hand-harvested from the Istrian hills

by STUDIO SONDA
Bronze

Bertoša wines are made from grapes growing at 350m above the sea level, on the tops of Istria and are harvested exclusively by hand.
The new brand “Berba” has been created in order to convey the message of the comparative advantages of location and personal approach. In illustrations the motif of a giant, a well-known helper from the Istrian legends has been used, without ever showing his face. Illustrations are “cut” on purpose, and a logo rises beyond the framework of the label, suggesting that the real magic happens on heights that are hard for the eye to grasp, in a story that takes place above the label, in the wine itself…

Agency
Credits
  • Creative Directors Jelena Fiškuš, Sean Poropat
  • Art Directors Jelena Fiškuš, Sean Poropat
  • Designers
  • Illustrators Manuel Šumberac
  • Photographers
  • Editors
  • Copywriters
  • Account Manager Rafaela Kerin
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