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Miscellaneous > 17.2 Original Typeface - Display

Bergen

by ANTI
Silver

As an iconic city and region, Bergen naturally comes with an inheritance of many clichés and tired
symbols.
The new profile challenges the well known with the surprisingly unfamiliar, giving Bergen a whole new energy,
lifting and celebrating the breadth of experiences the region has to offer.
Rebranding the Bergen region required not a logo in the traditional sense, but rather an open platform for
branding the city, as well as it’s communication and activities. The bespoke brand typeface ‘Bergen House’ was
developed in-house, inspired by the shape of quintessential architecture found in the city and region. With a
vintage industrial-undertone, the typeface is equally modern yet historic, bringing to life the essence of what living
or visiting Bergen is about — Contrasts.
With the distinct brand typeface, typography becomes the workhorse for the brands expressions making any copy set in ‘Bergen House’ instantly feel like the city/region. Tone of voice is a critical component of the brand. The use of copywriting with imagery and film is the simple yet
impactful treatment in which the brand grabs attention and carries its story.

Agency
Credits
  • Creative Directors Endre Berentzen
  • Art Directors Christian Bergheim
  • Designers Veronika Artiuschenko, Vera Gomes, Mark Trzopek, Sindre Holm, Jana Papiernikova
  • Illustrators
  • Photographers
  • Editors
  • Copywriters Mark Trzopek, Espen Horne, Endre Berentzen, Tom Morgan,
  • Account Director Meghan Beaton
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