Design a storytelling platform presenting a collection of multimedia stories that explore innovative models of transformative prison work in the United States.
About Beyond Prison
Even though the US only make up 5% of the global population, 25% of the global prison population are American inmates. Those numbers clearly demonstrate that the country’s incarceration rate is disproportionately high compared to the size of the population. The main reason for this is often claimed to be that roughly 2/3 of all prisoners released will go back to prison within three years making a re-design of the prison system in the US indispensable.
In the past decade, new programs have shown that cultivating essential human values can change the culture of prison. Kalliopeia Foundation supports this emerging field, and created ‘Beyond Prison’ to bring awareness to innovative approaches to rehabilitation and offer a new vision of what prison could be.
The website features seven multimedia stories that highlight proven, vibrant program models working to bring about deep-seated change in the lives of incarcerated men and women. The immersive site provides an experience of what’s possible in transformative prison reform.
Concept & Design
The website is the result of a close international collaboration between filmmakers, photographers, text writers, designers and developers, demonstrating the tremendous social interest in the topic beyond the borders of the United States.
Studio AIRPORT worked closely with Kalliopeia Foundation to make editorial decisions for this online storytelling platform. Together we designed a structure in which the story could be told best: An introduction page with statistics about the current prison system and the problems that come along with it, followed up by seven long-read stories, each focusing on a separate program.
When moving the cursor over the menu, a short description pops up to give the reader a first idea what the respective section is about. Also, usability is facilitated through a loop in navigation that enables the reader to easily continue with the next article.
The introduction page is designed in a way that will give a cinematic experience: To bring the facts and numbers to life, videos, images and typography are used to guide the user through the story. The unconventional structure of the page allows the user to see both text and visual elements at the same time without losing the overview of the page. Presenting powerful statistics in such a vivid and interactive way does not only enable the user to gain very rapidly an understanding of the issue but also to evoke a strong interest in it. Thus, the main aim of the introduction page consists in raising awareness and pointing out the need for action.
The seven longread stories are designed in a way that is comfortable to read. Balanced typography, enough white space and photography give a light feeling to the pages. Subtle type animations give the user an extra impulse to read the specific content. The design is minimalistic but gains its character from creative typography and balanced design choices.
- Creative Directors Hannah Merriman, Zoë Fuller-Rowell, Emmanuel Vaughan-Lee
- Art Directors Bram Broerse, Maurits Wouters
- Designers Bram Broerse, Maurits Wouters
- Illustrators –
- Photographers Carlos Chavarría
- Editors Hilary Hart, Michelle Moore, Sohrob Nabatian
- Copywriters Hilary Hart, Ken Miller, Jessica Kraft
- Film Editors Adam Loften, Graham Deenen, Valeriu Nechita
- Developers Koen Poelhekke