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Packaging > 13.2 Food & Beverage Packaging

BIEDER & MAIER VIENNA COFFEE

by Kobza and The Hungry Eyes GmbH
Silver

In 1828, drinking coffee became part of Austria’s domestic identity. In Vienna, coffee houses opened on every street corner. And in that same year, Austria’s first giraffe came to the city. In its honour, people started drinking coffee “à la giraffe”. In 2018, a barista and an advertising agency took on the task of paying tribute to these two events and created a new coffee brand. Its name is composed of the period – the Biedermeier era – and the name of the barista – Valentin Maier. The Bieder & Maier logo adorns a giraffe in homage to the first in Vienna. The entire design, the brand presence, the advertising material, the social media and the web presence are characterised by storytelling. A new brand with history – a concept that appeals to both private and corporate clients. 

Agency
Credits
  • Creative Directors Cornelia Neidhardt
  • Art Directors Simone Fuchs
  • Designers Caroline Cook
  • Illustrators Jonathan Burton
  • Photographers Michael Königshofer, Ralph Seda
  • Editors
  • Copywriters Julia Wöhrer
  • STRATEGIST Kailtyn Chang
  • PROJECT MANAGEMENT Lukas Binder
  • PROJECT MANAGEMENT Verena Säckl
  • CEO Rudi Kobza
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