Bokiño — An Identity for Little and Big

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Bronze

BRIEF
Bokiño is a new digital platform for children’s books, aimed at parents with children up to 12 years old. The assignment included a name and a brand identity with a strong logotype that can be used both statically and in motion. Since Bokiño primarily communicates in social media it is of huge importance that the smallest unit, the avatar, has a unique expression that can scale.

SOLUTION
Bokiño’s word mark refers to the tagline – For Readers Little and Big – where each lowercase letter has a different height representing children at various ages. The word mark can transform to a symbol – in tiny spaces the letters regroup to shape a symbol with two children holding hands. Using social media as their primary channel it was important to find a visual element that is easily recognisable, flexible and communicates books. The visual element refers to a classic “dog ear” – the folded down corner of a book page.

The result is a visual identity that moves easily between small and large contexts: it can be tiny, it can be big and it can animate.