Borealis (from Latin: northern, cold) is a packaging project for wild sea fish. Borealis is a retail brand from Norebo – a leading fishing company in Russia, that owns a trawl fleet and does fishing in the northern seas.
The company is taking responsibility and control over the production and sales, from fishing to retail – that is what makes Borealis stand out in the market.
The core of identity is reflecting the product itself – wild, northern, deep sea fish. The product line includes 9 types of fish, each of them has special features. We have researched all types of fish and developed a visual system, that shows unique characteristics of every type through the fish sign and visual language around it.
To show that the fish is truly wild we have placed signs and graphics under the sea water, to let the nature add the final touch to the design.
Thus the fish sign becomes alive and graphics start to look like the sea element, wild nature, aurora borealis, fish skin, ice, waves and so on.
For this project we developed a sign for every type of fish and graphics which became part of a unique typography. This is a system where all elements are created in one logic and work as a whole.
For typography we created alternative set that is linked with special features of the fish. For example, for cod, such a feature is a chin barbel, which could be seen in the letters of the title and in the fish sign as well. Every type of fish in the product line has the sign, the logo, unique graphics and the colour.
- Creative Directors Vlad Ermolaev
- Art Directors Victoria Ermolaeva
- Designers Olga Rodina
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- Copywriters –