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Packaging > 13.5 Packaging Miscellaneous

Brain on Fire matchboxes

by Sputnik design team - Linakis Digital
Silver

Brain on fire is a new idea for our client BrainGames, a simple game based on the classic puzzles with matches. Players lay out the matches in various formations and solve puzzles, literally setting their brain on fire. To support our game idea, we created six (6) actual matchboxes for the matches, drawing on a fun association between a literal fire struck by the matches and a metaphorical one struck in your brain as you solve puzzles, hence the name: Brain on fire. The matchboxes were designed with an equal dose of literal interpretation featuring sticks, brains and flames, mostly anthropomorphic in nature, some resembling faces. The matchboxes were produced to real product specifications and contain actual matches and an instructions booklet.

Agency
Credits
  • Creative Directors Marios Linakis
  • Art Directors Antonis Katsillis
  • Designers
  • Illustrators Antonis Katsillis
  • Photographers
  • Editors
  • Copywriters Marios Linakis
  • Matchboxes printing and production Kontorousis Bros
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