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Internal Production > 16.1 Printed Self-Promotion


by Bruch—Idee&Form

Bruch—Idee&Form is a nationally and internationally awarded design studio based in Graz. They develop visual design concepts and appropriate strategies for the fields of branding, editorial design, packing and signage.

In this endeavor, they strive for flexible solutions, new approaches, differentiation and authenticity. 
The idea is the starting point for a strong, visual form. Their goal is a clear, comprehensible and self-contained language that transcends the boundaries of design conventions typical of the industry in order to differentiate a brand and make it visible. 

The goal was to create a book that summarizes the studios work and output of the last five years. They did not want to design just a typical portfolio lookbook – they wanted to break-up the projects and show the brand elements of each work that give the various brands its distinctive character. This “break-up” again relates to the studios name – “Bruch” literally means “break”.

  • Creative Directors Kurt Glänzer & Josef Heigl
  • Art Directors
  • Designers
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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