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Miscellaneous > 17.6 Student Project

Busy Bees

by Vanessa Schnurre
Silver

These days it becomes more and more important for us to reconsider our accustomed behaviour and ideally change it in a way that enables us to secure our living environment in the long term. The theoretical part of my bachelor thesis is concerned with the complex of problems that occur at this point. We live in a fast moving society that is constantly confronted with facts, figures and complex data and therefore is exposed to a steadily growing information overload. This unmanagable compound of information freezes us human beings and makes a targeted communication of sustainable topics very difficult. In order to achieve a rethinking of societal action this thesis clarifies how to prepare information in a way that allows a sensitizing of the target group in excess of the information overflow. Information graphics forms an approach that is increasingly applied for this purpose and therefor displays an effective and important channel of information. With the junction of images and written information is a unity generated that attracts attention and informs at the same time. The nonprofit awareness campaign „Busy Bees“ is the implementation of this concept and is engaged with the prevailing mass death of honey bees. So as to aquire a well-founded communication concept the theoretical part of this work analyses the influencing factors that hinder an effective communication with society and elaborates the factors that are essential for an efficient conception and presentation of information graphics. The campaign aims to illustrate the function and significance of honey bees and the part they play in our ecological system. Furthermore, it communicates the sensitivity and endangerment of this dependency as an imminent risk. „Busy Bees“ arouses interest and requests assistance at the same time. The communication strategy used for this purpose is based on the following guiding idea: „Motivation instead of depression.“ Information graphics are the campaign’s picture language and information carrier.

Agency
Credits
  • Creative Directors Vanessa Schnurre
  • Art Directors Vanessa Schnurre
  • Designers Vanessa Schnurre
  • Illustrators Vanessa Schnurre
  • Photographers
  • Editors Vanessa Schnurre
  • Copywriters Vanessa Schnurre
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