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Digital > 14.3 E-commerce

C. Matthey Website Relaunch

by jaeger & jaeger
Bronze

Craft. For C.Matthey, this is not just a word, but an ideal that drives the employees: Masterly quality from selected materials – created by hand. Products that accompany a lifetime – small anchors in the great flow of time. The portfolio includes notebooks, desk accessories and bags as well as a wide range of handmade leather products. A single sheet of their handmade paper has the same value as the entire material of an industrially produced book.
The concept for the entire digital brand management takes up the idea of deceleration and individual value and combines this in the user guidance with the classic, familiar movement of turning pages from the world of books. The initially unusual usability nevertheless guides the visitor quickly and intuitively through the page and at the same time positions the brand clearly away from the mainstream. For the shop, the products are individually photographed in a specially developed visual language and depicted in all colours; a configurator is available for the embossing. The customer already receives a picture of the product to be produced that is as accurate as possible online.

Agency
Credits
  • Creative Directors Regina Jäger, Olaf Jäger
  • Art Directors
  • Designers Nicola Nolle, Michelle Miesel
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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