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Internal Production > 16.3 Self-Initiated Projects

cassannet

by atipo
Bronze

we created a typeface, cassannet, based on the style of lettering seen on cassandre posters. A compact sans-serif, with geometric forms, simple and balanced, that resumes
the spirit of an entire age but, at the same time, is updated and enriched with
multitude of stylistic alternates and ligatures.

To promote the typeface we recreated, on flesh and blood, the original Dubonnet poster series by A.M. Cassandre. The three 310 mm

Agency
Credits
  • Creative Directors atipo
  • Art Directors
  • Designers
  • Illustrators
  • Photographers atipo
  • Editors atipo
  • Copywriters atipo
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