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Branding > 10.4 Printed Identity Applications

Cavafy Archive

by Beetroot Design Group

The Cavafy Archive, that is responsible for the preservation and communication of the works of poet C. P. Cavafy, commissioned us to create its logo that had to be linked to the Onassis Foundation that formed it (by acquiring most of the poet’s body of work) and a visual communication campaign announcing its launch. Using photos of the poet wearing his characteristic glasses as a reference, we developed that element, the glasses, into an image in which the Onassis Foundation logo is incorporated thus forming the Cavafy Archive logo. A geometric graphic representation of the poet’s face was developed into key visual accompanying quotes from his poems (selected by the Cavafy Archive scholars) with a single vibrant colour as a background. The campaign had numerous applications including press applications, indoor and outdoor posters and bus graphics.

  • Creative Directors Yiannis Charalambopoulos, Alexis Nikou, Vangelis Liakos
  • Art Directors Alexis Nikou
  • Designers
  • Illustrators Alexis Nikou, Markos Karellas
  • Photographers
  • Editors
  • Copywriters
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