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Packaging > 13.5 Packaging Miscellaneous

Chicco purebio

by CMGRP ITALIA SPA/ FutureBrand
Bronze

Task: creating the brand name and image for the first 100% organic baby care range by Chicco. FutureBrand has created soft and tender shapes that remind of the gentle touch of moms taking care of their child. Light colors and fresh graphics enriched by spontaneous illustrations talk about the range pureness.
Chicco purebio packaging has received the Forest Stewardship Council certificate, bottle caps are made of wood instead of plastic.

Agency
Credits
  • Creative Directors Chiara Sozzi Pomati
  • Art Directors
  • Designers Marta Mapelli
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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