Bronze
Task: creating the brand name and image for the first 100% organic baby care range by Chicco. FutureBrand has created soft and tender shapes that remind of the gentle touch of moms taking care of their child. Light colors and fresh graphics enriched by spontaneous illustrations talk about the range pureness.
Chicco purebio packaging has received the Forest Stewardship Council certificate, bottle caps are made of wood instead of plastic.
Agency
- Agency CMGRP ITALIA SPA/ FutureBrand
- Client Chicco Artsana SpA
- Website http://http://www.chicco.com/prodottichicco/schedaprodotto/tabid/87/art/00001257000000/language/it-it/default.aspx
- Category Packaging
- Subcategory 13.5 Packaging Miscellaneous
- Awards Bronze
- Year 2011
- City Milano
- Country Italy
Credits
- Creative Directors Chiara Sozzi Pomati
- Art Directors –
- Designers Marta Mapelli
- Illustrators –
- Photographers –
- Editors –
- Copywriters –
