Recent report from IPCC published in October 2018 has awakened a growing amount of people around the world to fight against climate change. Finland is one of the forerunners in the world to influence the public opinion to take concrete actions to reduce CO2 emissions.
The Post of Finland commissioned Berry Creative to use an innovative way to concretize the consequences of climate change on stamps. By warming up the heat reactive ink in the stamps, individuals can see with their own eyes the consequences of climate change to Finland: There will be no more white winters, people living in the severe heat areas are forced to leave their homes and relocate, and many endemic species will become extinct.
Take a stamp, heat the black area by rubbing with your finger and you will see the future if we don’t act fast to fight climate change. Unlike the effect in the stamp, climate change in not reversible.
Objective of the project was to increase the awareness of Finnish people on the consequences of climate change and eventually to take concrete actions to reduce greenhouse gas emissions.
- Creative Directors Timo Berry
- Art Directors Timo Berry
- Designers Julia Nyyssölä, Kanerva Karpo
- Illustrators Julia Nyyssölä
- Photographers –
- Editors –
- Copywriters –