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Packaging > 13.2 Food & Beverage Packaging

Coca-Cola Summer 2010 Packaging and Premiums

by Turner Duckworth: London & San Francisco
Bronze

The Coca-Cola Summer 2010 campaign evolves the approach from the previous year to celebrate the joy and optimism of summer and Coke’s authentic connection to the season. The graphic designed by Turner Duckworth were featured on packaging, in-store displays and select TV spots. The design will also be used for summer premiums on everything from t-shirts and bags to boogie boards. The design also appeared on a series of can packs and shrink wraps, all in celebration of summer’s favorite beverage – Coca-Cola.

Agency
Credits
  • Creative Directors David Turner , Bruce Duckworth
  • Art Directors Sarah Moffat
  • Designers Brian Steele, Emily Charette, Brian Labus, Josh Michels
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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