Concept of identity for Kino Art is based on a feeling that movie reviews tend to reveal more information than is needed. It irritates me when some movie article reveals an important information about the plot. Because of that I have decided on censorship of typography and photography. The most important element of identity is black and white newspaper/bulletin. Newspaper comes out once a month with headline including most important movie of the month. I use the same principle with posters. Big black area of censorship is a strong visual element that will always attract attention on the streets. Person can recognize that this is a poster of Kino Art even from a distance. Part of identity is also logo, website, newsletter, program flyer and individual flyers about movies, headed paper and interior of the cinema.
I have been offered a chance to visually design an exhibition called NEW ART that put this new visual into action.
- Agency Faculty of Fine Arts Brno
- Client Kino Art
- Website http://kinoart.cz/
- Category Miscellaneous
- Subcategory 17.6 Student Project
- Awards Bronze
- Year 2015
- City Brno
- Country Czech Republic
- Creative Directors –
- Art Directors Mikuláš Macháček, Tereza Hejmová
- Designers Kristína Drinková
- Illustrators –
- Photographers –
- Editors –
- Copywriters –
