We created a bold and vibrant visual identity for Corpus, a newly opened IT school. The school teaches programming, robotics, blockchain, computer technologies. These disciplines are based on cellular automata: mathematical models created in 1940s as a way of simulation and study of the environment.
These models are known by every programmer. Cellular automaton consists of cells and is guided by a set of rules. Depending on neighbors, each cell changes its own condition: ON or OFF. The cells can die, revive, move, clone themselves and create stable figures.
It’s not just a graphic trick; it is the very soul of programming. And we didn’t just draw visual identity, but programmed it. We created an application that transforms any text into a code. The code switches the rules of the cellular automaton, creating unique patterns.
It’s not a pixel art, nor a glitch. It’s a cellular automaton.
- Agency Voskhod
- Client Corpus IT School
- Website https://voskhod.agency
- Category Branding
- Subcategory 10.5 Digital Identity Applications
- Awards Silver
- Year 2019
- City Ekaterinburg
- Country Russia
- Creative Directors Andrey Gubaydullin
- Art Directors Vladislav Derevyannikh, Maxim Geychenko
- Designers Kirill Ratman, Alexey Klimov
- Illustrators –
- Photographers –
- Editors –
- Copywriters Daria Ovechkina, Anton Rozhin
