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Branding > 10.5 Digital Identity Applications

Corpus IT School Identity

by Voskhod

We created a bold and vibrant visual identity for Corpus, a newly opened IT school. The school teaches programming, robotics, blockchain, computer technologies. These disciplines are based on cellular automata: mathematical models created in 1940s as a way of simulation and study of the environment.
These models are known by every programmer. Cellular automaton consists of cells and is guided by a set of rules. Depending on neighbors, each cell changes its own condition: ON or OFF. The cells can die, revive, move, clone themselves and create stable figures.
It’s not just a graphic trick; it is the very soul of programming. And we didn’t just draw visual identity, but programmed it. We created an application that transforms any text into a code. The code switches the rules of the cellular automaton, creating unique patterns.
It’s not a pixel art, nor a glitch. It’s a cellular automaton.

  • Creative Directors Andrey Gubaydullin
  • Art Directors Vladislav Derevyannikh, Maxim Geychenko
  • Designers Kirill Ratman, Alexey Klimov
  • Illustrators
  • Photographers
  • Editors
  • Copywriters Daria Ovechkina, Anton Rozhin
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