Cycling Affairs. Smart Ideas for Bike & City

Silver

”Cycling Affairs” is an outstanding example for integral design from communication to exhibition: The call by Vienna’s Creative Agency ”departure” asked for smart ideas for bikes within the city context. The competition was promoted with accompanying posters and flyers, a website and an animation movie – all featuring playful illustrations. Entries were made in six categories: ”Safety & Comfort”, ”Style & Culture”, ”Space & City”, ”Service & Dialog”, ”People & Paths”, ”Open & Free”. The winners and some projects of special interest were published in the catalogue later, awarded with an especially designed trophy, a wheel bearing – and finally presented in an own exhibition at Vienna’s Museum of Applied Arts. The exhibition design is a summary of all design elements and itself a strong reference to the content displayed: oversized bicycles literally transport the idea of the urban biking future.