D&AD is one of the most respected creative industry awarding bodies in the world and late 2016 saw them move offices to the creative hotspot of Shoreditch, East London. Situated on a busy street filled with colour and creativity, D&AD’s ambition was to install exterior signage for their building that both reflected the charity’s professional stature but also represented the organisation’s desire to break boundaries and represent youthful creativity.
Our response was to begin with D&AD’s mission, stimulating and inspiring a community of creative thinkers to look at things from a different perspective and to solve multiple challenges with one solution.
By creating a hand painted anamorphic application of D&AD’s logo on the front of the building we created signage that challenges perception and engages the viewer, encouraging them to solve the puzzle by finding the creative solution and experience the satisfaction of doing so.
On the inside of the building we took inspiration from D&AD’s iconic assets and colours to create wayfinding and meeting room signage. We use D&AD’s familiar hexagon in yellow to hold icons for toilets, showers and wayfinding with subtleties including pencil nib-shaped marks. For meeting rooms we adopt a naming system of D&AD’s founders, assigning each a colour from the lineup of award grades. And for wall and window graphic vinyl we play with perspective bending around corners or coming together as one from separate points, continuing the theme from the external anamorphic.
Materials are all treated with integrity, echoing the prestigious Pencil awards themselves with gloss wood finishes and attention to detail. The result is an office appropriate for a respected champion of creativity that sits at home in this thriving and forward looking cosmopolitan area.
- Creative Directors Paula Talford, Jason Ching
- Art Directors –
- Designers Kristian Shepherd
- Illustrators –
- Photographers –
- Editors –
- Copywriters –
- Head of Design David Turner, Bruce Duckworth
- Design Director Miles Marshall
- Head of Production James Norris
- Artworker James Chilvers
- Senior Account Manager Jamie Pearce
- Installation Bread Collective