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Branding > 10.1 Company Logo

Dataflex Logo Design

by SILO
Bronze

Intro
Dataflex is a leading manufacturer and supplier of ergonomic workplace accessories. The company specializes in various collections of monitor arm systems, for professional as well as home users all over the world.
The family company has developed rapidly from an importer and retailer to a design-driven manufacturer of independently developed sustainable products.
Idea behind the logo
A monitor arm is a low-involvement product. It helps you to work comfortably, but how to get attention for this functional and ergonomic product? 
The starting point for the brand essence of DataFlex is a comfortable and healthy workplace for everyone. A workplace where you feel at home and can get the best out of yourself. Therefore maximum adjustability is essential.
We developed a logo with a touch of modularity, flexibility and adjustability. The logo principle consists of a ’connector’, with the x from the word Dataflex as joints, swivel and adjustable in any desired composition.

Agency
Credits
  • Creative Directors Rene Toneman
  • Art Directors
  • Designers Rene Toneman, Jorn Dal
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
  • Animator Jan Roelof de Vries
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