Date.Gr. Looking for my other half
by Sputnik design team - Linakis Digital

Gold
Brief Date.Gr is the oldest dating site in Greece, but had remained out of use for a decade. In 2013 we were asked to reintroduce the brand with a new identity reflecting the website’s old fame as finding perfect matches. Solution We worked on the idea: looking for my other half. To represent human diversity, we designed 12 different typographic D’s and split them in half. We then mix and matched them so no one D matches perfectly with another. We created 12 unique non-matching logos (one for every month) on an endless lookout for its other half. Every month a static logo is chosen and presented producing an ever changing visual identity. At the same the logo is animated on a constant ad—hoc rotation, producing endless combinations.
Agency
- Agency Sputnik design team - Linakis Digital
- Client Date.Gr. Webconcept
- Website http://www.date.gr/
- Category Branding
- Subcategory 10.2 Brand Logo
- Awards Gold
- Year 2014
- City Athens
- Country Greece
Credits
- Creative Directors Marios Linakis, Santhi Thomaidi
- Art Directors Ioanna Barouta, Nikos Mavromatis
- Designers Ioanna Barouta, Nikos Mavromatis
- Illustrators –
- Photographers –
- Editors –
- Copywriters –
