De Correspondent is a Dutch-language online journalism platform that focuses on analysis, investigative reporting, background and the kinds of stories that tend to escape the radar of mainstream media. It was launched in September 2013 after raising more than 1.3 million Euros, from 18,933 backers in just eight days; setting a crowd-funding world record in journalism. In addition to offering high quality content, De Correspondent also aims to contribute, through innovation and experience, to journalism’s ongoing transition into the 21st century.
About the brand implementation:
As founding partners Momkai was involved from the beginning, creating the name and the design language, ensuring the communication of De Correspondent’s core values; of independence, conversation leadership, quality journalism and subjectivity.
As De Correspondent aims to have a new digital-only approach in the world of journalism, a strong red colour was chosen to embody this, and to complement the platform’s subtle grey/white design; chosen for its readability. To ensure the consistency of all communications, the platform’s colour palette also includes aqua, as well as various pastel colours, all of which contribute to an original look and feel that ensure De Correspondent truly stands out from other news sources.
Another distinctive building block of the identity is the portrait set of the correspondents themselves. Hand-drawn by Momkai’s in-house illustrator Cléa Dieudonné, they can be combined in a wide variety of ways – online, across campaigns, at events – and really grant the project a consistent, original and handcrafted feel; something that is not so commonly found online.
The visual identity has grown into a very elaborate piece of work; spanning promotional media like flyers, stationery and banners, to online content such as infographics, editorial illustrations and interface design.