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Digital > 14.1 Promotional Site

Design Museum London website

by Fabrique [brands, design and interaction]

The Design Museum in London attracts more than 200,000 visitors a year with exhibitions on graphic design, industrial design and architecture. Ahead of the relocation and temporary closure of the museum, Fabrique developed the new website designmuseum.org in 2014, together with technical partner Q42.
Develop a new website which not only serves our visitors seamlessly with practical information, but also inspires the public and involves them in design. A website which fits our mission: ‘To create the most inspiring, exciting and engaging Design Museum in the world.
We serve 80% of the visitors who quickly want practical information seamlessly with opening times, ticket sales and route. To the other 20% of the visitors we offer inspiration, and involve them in the museum with magazine style stories about design and designers.
The modular pages are practical, and with full-screen photos, they are also very visual. We expressed the layered nature of design by having titles, buttons, text and images slide over one another. The yellow highlights give the design a tension.
The entire website of the unsubsidised museum is action-oriented. The web shop offers unique limited editions and special products. And using questions and assignments, we invite the 1 million Twitter followers of the museum to make a contribution themselves.
A fully responsive website; visual and inviting, with sturdy tablet-first buttons. But at the same time a website with a refined style which puts the rich content on a pedestal. Desingmuseum.org combines practical information seamlessly with inspiration and commercial objectives.

  • Creative Directors
  • Art Directors Hans Leijkdekkers
  • Designers Marlies Bartels, Sander van Houdt
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
  • Project management Cynthia Jordan
  • Strategy Jeroen van Erp, Martijn van der Heijden
  • Interaction design Wouter Middendorf, Joris van Kruijssen
  • Development Maurice Guikema, Remco Hoff
  • Technical partner Q42
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