DOMUS AUREA Inhorgenta 2015
Precious metal trading house DOMUS AUREA intended to put their new main portfolio necklace range into the spotlight at Inhorgenta 2015, demonstrating that these products really stand out from the usual standard product rank and file.
Consequently, the trade fair stand was constructed predominantly of some 5000 meters’ length shiny gold-colored chains, the rest of the booth constituting a dark grey background to stage the set-up of chains.
Hanging down from above, these presented an eye-catching view from afar. Gossamer-like, chains divided the booth’s 32 sqm into separate areas, forming protected lounges and paths through the exhibited products as well as an open counter area.
Placed in cut-outs within the chain grids, illuminated frames guided visitors’ gazes towards the exhibits, highlighting them against all other chains, while forming a flexible, easy-to-fit presentation system.
These freely accessible exhibits provided an additional haptic element which enticed many fair visitors to touch the jewelry, thus coming into direct contact with the products of DOMUS AUREA.
- Creative Directors Dagmar Korintenberg / Wolf Kipper
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