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Branding > 10.1 Company Logo

Dona Maria National Theatre

by R2
Silver

Having initiated functions in 2015, the new management team of Dona Maria II National Theatre (Teatro Nacional Dona Maria II — TDMII, in Portuguese) had the vision of a cultural project with a flexible dynamic and open to the city, the country and to the world. To accomplish this, the theatre was in need of graphic communication strategy that could reflect the new openness policy, mainly because the previous logo, designed 25 years ago, was based on the building facade, valuing only the monument. Considering the briefing we developed a logo based on the acronym ‘DMII’ (Dona Maria II), in which the letter ’M’ can take many forms within an wide typographic spectrum, from extra condensed to extra expanded. The logo is essentially typographic in an attempt to enhance the text, but simultaneously expressive in order to translate the multiple points of view and interpretations. Graphically, this ability is based upon the flexibility of the letter ‘M’.

Agency
Credits
  • Creative Directors Lizá Ramalho and Artur Rebelo
  • Art Directors Lizá Ramalho and Artur Rebelo
  • Designers Lizá Ramalho and Artur Rebelo
  • Illustrators
  • Photographers Façade Photo: Filipe Ferreira
  • Editors
  • Copywriters
  • Animation Pedro Macedo (Framed Films)
  • Motion graphics Pedro Macedo (Framed Films)
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