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Branding > 10.5 Digital Identity Applications

Dutch Design On Demand

by Verve by Vruchtvlees

Dutch Design Week (DDW) in Eindhoven is the largest design event in Northern Europe and presents work and concepts from more than 2,600 designers to more than 355,000 visitors from home and abroad.

Like design itself, the festival is continuously in motion, reacting to what’s happening in society and what needs to be redefined. Grounded in a partnership of four years, we continue building new features and components on a concept we call Design Time. Shifting and changing over the years, the website moves from editorial pages to lead generation. User interaction and editorial calendars influence the custom-made algorithm.

The building blocks of this seamless experience are made in the back-end. We connected DDW to all its subsidiaries within one CRM-system and the use of an API. This makes cross-platform promotions a breeze and services designers to store all the necessary information in only one place using a single login.

The platform truly proved its versatility in Edition 2020 – in just 2 weeks we went from a hybrid event to the biggest virtual design festival in the world. Drawing on pioneers like Nite Hotel and Wolfenstein 3D, we built 3D exhibition rooms to create sensory experiences in a virtual world. In doing so, we had to rethink what virtual space, light and interaction felt like.

Within cms-presets, exhibitors had full control over the ambience by playing with colours, shape, light, sound and video. This resulted into 750 unique digital expierences. Visitors could browse a real-time calendar, attend live talks, chat with the designers or fly through the 3D rooms by leaving their email addresses.

During the online festival 65.000 viewers watched a total of 465 days of DDWTV. 400 livestreams and 750 unique exhibition rooms were hosted, ensuring a global reach of 4 million people within 10 days. Time on site doubled to a 6:20 minute average.

  • Creative Directors Verve by Vruchtvlees
  • Art Directors Verve by Vruchtvlees
  • Designers Verve by Vruchtvlees
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
  • Digital Branding Verve by Vruchtvlees
  • Brand Identity Yorit Kluitman & Johan Moorman
  • CGI Damon van Drimmelen
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