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Branding > 10.1 Company Logo

engineering. tomorrow. together.

by thjnk / loved
Bronze

The formal merger of the Thyssen and Krupp companies was completed in 1999. However, thus far this has not resulted in a solidarity whole, especially not internally. Only with the repositioning as a diversified industrial group is the company growing into a single unit, with over 160,000 employees. As part of this, a new company logo was developed that reflects the new unity visually as well, with a look that communicates the brand care in a modern and visionary way. It will serve as an ambassador in external communication and an identity point in internal communication. In particular, the new company logo had to demonstrate coherence and strength. The company logo uses the historic signets, Krupp rings and Thyssen curve, melding them into a contemporary symbol of unity and innovative strenth.

Agency
Credits
  • Creative Directors
  • Art Directors
  • Designers
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
  • Creative Director, loved GmbH Maik Beimdieck
  • Art Director, loved GmbH Imke Jurok
  • Managing Director, loved GmbH Peter Matz
  • Account Director, loved GmbH Philipp Stamer
  • Executive Creative Director, Amelung Design GmbH Jonathan Sven Amelung
  • Head of Communications, thyssenkrupp AG Alexander Wilke
  • Head of Brand and Customer Communications, thyssenkrupp AG Dickon Purvis
  • Head of Strategy, Change and Leadership, thyssenkrupp AG Caroline Thiedig
  • Brand Strategy Manager, thyssenkrupp AG Christian Bauer
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