Sweden’s leading private bank, Erik Penser Bank, requested a refreshed visual identity and communication concept that would modernize the perception of the bank. The assignment required a new logotype, colour palette, custom typeface, photography and illustrations.
Central to design was the creation of a flexible illustration library. The looped monoline used in the bank’s EPB monogram was the basis for the illustrations, creating a cohesive identity family. This makes the brand easily recognized by seeing their unique illustrations alone.
The result is a library of illustrations that balances the bank’s legacy and experience with a modern approach.
- Creative Directors Perniclas Bedow
- Art Directors –
- Designers Anders Bollman, Mattias Amnas, Fibi Kung
- Illustrators Anders Bollman, Mattias Amnas, Fibi Kung
- Photographers –
- Editors –
- Copywriters –