Essem Design

Silver

Essem Design — a Swedish manufacturer of artisanal hallway interior — commissioned a catalogue to display their wide range of products. The catalogue is based upon the communication concept “Hej—Hej då” (Hello—Goodbye), referring to the most common words said in the hallway. The primary target audience is architects.

By using a mix of cheap materials and high quality printing methods the product catalogue radiates a sense of honest craftsmanship. The imagery in the catalogue presents a down to earth and everyday use of different hallways. This makes it an inspiring source for both the architect and the everyday customer.