The idents for Estonian Design Awards describe 5 different categories that prizes are given. Each clip is built up on a short sentence that, we taught, describes each category the best. All of them are explained in a simple and symbolic way, to make it fun to watch for everybody.
Product design – ”Form follows function.” Functionality always becomes before the form or the looks of a product.
Web design – ”Intuitivity through screen.” You be able to find all you need from the web page, intuitively.
Young designer – ”Defiance feeds hunger.” You need to be both hungry and defiant to succeed.
Graphic design – ”Space around the message.” The right amount of empty space is as important as the message itself.
Service design – ”Changing experineces.” The supplier and the client can speak the same language only by changing experiences.
- Creative Directors Ingel Martin, Maido Hollo
- Art Directors Ingel Martin, Maido Hollo
- Designers Ingel Martin, Maido Hollo
- Illustrators –
- Photographers –
- Editors –
- Copywriters –
- Animators Ingel Martin, Maido Hollo, Madis Epler
- Sound Designer Timo Petmanson