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Branding > 10.2 Brand Logo

Eurovision Song Contest 2020 Logo

by CLEVER°FRANKE
Silver

The Eurovision Song Contest 2020 will take place in Rotterdam, The Netherlands, after the country’s victory in the previous year’s contest. It is the world’s biggest and longest-running music show, being watched around the world by approximately 200 million people. 
 

The Eurovision Song Contest was started 10 years after the end of the Second World War, as a way of helping to unite Europe through music and creativity. In the decades since it began with seven European countries, the competition has gone out of its way to embrace new cultures, new talent and new technologies, and today it welcomes 41 participating countries. To emphasize this message, we have developed a data-driven vignette that honors the history of the Song Contest in a contemporary way, while leaving room for future growth. 
 

The vignette is an abstract representation of the flags of the countries that are participating in 2020. By adding the colors of the flags chronologically in order of the countries’ first Eurovision participation, the vignette vividly brings out the diverse, yet unified essence of the Eurovision Song Contest. While aligning with the theme of ‘Open Up’, it can be applied in numerous ways to clearly unite all Eurovision Song Contest communication materials.

Agency
Credits
  • Creative Directors Thomas Clever and Gert Franke
  • Art Directors
  • Designers Bas van der Burgh, Roel de Jonge, Jonas Groot Kormelink, Wouter van Dijk, Wilco Tomassen, Joost Mommers
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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