Graphic Campaign for the Fallas from Valencia. During a few days in March, Valencia becomes an amazing open-air ephemeral street art museum to celebrate spring’s arrival since more than a century. Around 800 Fallas created using large wooden structures covered with painted papier-mâché conquer the city. These monuments, combined with music, pyrotechnics and traditional dresses all around creates this unique party. The last day, every Falla is burned. In 2016 UNESCO decides to list it a Cultural Intangible World Heritage.
The icons of the posters represent the main symbols of the party and works as a peephole to frame different scenes from the Fallas made in papercut to connect with this handmade art. The slogans, “we are fire”, “we are gunpowder” “we are tradition”, “we are a team” and “we are emotion” appeal to the Fallas feeling. This poster serie synthesizes a complex and diverse party with the ability to empathize with a very heterogeneous audience.
- Creative Directors Lorena Sayavera & María Pradera
- Art Directors –
- Designers Lorena Sayavera & María Pradera
- Illustrators –
- Photographers Juan Vicent
- Editors –
- Copywriters –
- Photo retouching Lorena Sayavera