FBA. Graphic design as a practice of clarification
The subject matter of this book is presenting a systematic, continuing graphic design professional practice and, hence, the theoretical choice and reflection about the options made in each project presented will serve the purpose of showing that coupled with an authorship practice, each project has been performed to meet the objectives of an order, the starting point of all projects.
The book is divided into three main parts. The first part describes the time in graphic design’s history when the studio FBA. was established. It addresses the ideas and the personalities, its background and innovation, and knowledge sharing. The second part describes the local conditions that led to creating the studio and its trajectory. It describes the physical space, the volume of projects and their distribution among the different business lines, and the devices used to create a studio culture. The third part analyzes a sample of projects that stand out both for the quality of the programs and assigned teams and the results delivered.
The book reveals that the practice of the studio FBA is based in the assumption that graphic design is seen as a form of clarification and how this position rules de design process. The design of the book itself stands for that idea.