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Branding > 10.1 Company Logo

Flokk logo

by Heydays

Flokk owns several leading brands in the field of workplace and public space furnishings (HÅG, BMA, Offecct, Giroflex, Malmstolen and RBM), and is Europes largest manufacturer in its category. We wanted to position Flokk as the design-oriented organization that they are, so we built the identity their basic passion for design, process, materials and precise production. The logo represents one assembly of the flock (various components that create a whole) and are also inspired by arranging furniture in one room. With very few components (only two basic forms) we have designed a reduced logo and an identity system that can stand alone or with the products in an environment. While the logo is very reduced and structured, it can also feel more free-flowing and dynamic when animated.

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