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Miscellaneous > 17.3 Signs & Displays

Fontys Economic Studies

by SILO
Gold

The building of Economic Studies at the Fontys Campus Eindhoven (R3) has been completely renovated and refurbished, suitable for new ways of learning. In collaboration with Mecanoo architects SILO developed an integrated plan for identity and signage to allow greater interaction between the building and its users. Formerly a closed building, R3 now connects the campus to the city with a large transparent entrance. Designed as an inspiring vertical campus, the large variety of study areas throughout the building facilitate collaboration, whereas private study rooms on the building’s higher floors offer quieter workspaces. This creates a classification on conductive scale, from social interaction to individual concentration: Meet & greet (ground floor), research (level 1), team work (level 2) and individual study (level 3). SILO worked with Mecanoo, in order to give the building more identity, and to ensure greater interaction between building and user. An ambitious plan was developed on both emotional and functional level, making the area more attractive to its users. A bright graphic signage with matching icons ensures a good and fast navigation through the building. Thematic illustrative components were incorporated in 38 work spaces. Due to the transparent character of the architecture, these illustrations can be seen from many places.  Other examples of illustrative applications focused on interaction are the ’social carpet’ and ’social tribune’ in the central hall. SILO transformed the central coffee bar into an icon, by using a 3D wafer shape with typographic identification system. SILO worked on strategy, concepting, developing the preliminary and final design, materialisation, counseling and aftercare for production and realisation. The project includes an area of 8,000 m2.

Agency
Credits
  • Creative Directors Rene Toneman
  • Art Directors Rene Toneman
  • Designers Sjoerd Koopmans, Jorn Dal
  • Illustrators Sjoerd Koopmans, Jorn Dal
  • Photographers
  • Editors
  • Copywriters
  • Opening Film Eventiv
  • Architect Mecanoo Architects
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