Brief Homo Travellus is a bespoke travel agency that offers tailor-made holidays for travelers following a face to face interview. The client wanted a poster for their offices that avoids specific imagery, because every destination changes according to their clients’ needs. At the same time they were aiming for an out of the ordinary solution to mirror their out of the ordinary philosophy. Solution To avoid specific images, we aimed at stimulating viewers imagination. We wanted to portray how each viewer may fill in their own dream holiday on an empty canvas. We worked on the copy: travelling to the four corners of the world and literally placed our message on four corners of the posters giving each poster a colour- coding that matches themes rather than destinations.
- Agency Sputnik design team - Linakis Digital
- Client Homo Travellus bespoken travel agency
- Website –
- Category Promotion
- Subcategory 12.2 Poster Series
- Awards Silver
- Year 2014
- City Athens
- Country Greece
- Creative Directors Antonis Katsilis, Marios Linakis
- Art Directors Antonis Katsilis
- Designers –
- Illustrators –
- Photographers –
- Editors –
- Copywriters Marios Linakis
