FRI is a program that will assist you going to secondary school to take your own choice. Especially when it comes to tobacco and drugs, but also in other areas of life.
FRI means freedom to think for themselves, free from addictions.
We were asked to made cards for different events like christmas, easter or personnel congratulations. The purpose was not to mention addictions but to create a friendly universe which can talk to teens.
The concept is based around card sets that teens can collect.
We create 5 cards for each « family » set : abstract, landscape, characters and differentiate them by using special expressions : abstract cards with gradients, landscape cards with intensive colors and character cards with a mix of blue colors.
- Creative Directors Dag Laska
- Art Directors –
- Designers –
- Illustrators Camille Dorival
- Photographers –
- Editors –
- Copywriters –