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Miscellaneous > 17.4 Exhibition Design

Fugger und Welser Erlebnismuseum: Scenography & Installations

by LIQUID | Agentur für Gestaltung GbR
Bronze

How do you attract visitors for a museum with the subject matter of economic history? The museum displays less original exhibits in favor of interactive and playful installations. The topics are presented with the use of interactive multimedia installations: The Living Book®, a traditional folk dance, miners at work… The »Golden Office« allows visitors to influence a dialogue between representatives of the Fugger and Welser families. THE GOLDEN OFFICE is a reconstruction of the historical center of economic life of the Fugger family. It is where Bartholomäus von Welser and Jakob Fugger “the rich” come together for a dialogue. The visitor can influence their dialogue and acquire information on certain subject areas. The projection creates a holographic image, thus the two protagonists seem to literally be standing within the room. The »Magical Gallery« surprises with historical paintings which can be brought to life by a simple interaction from the visitor. Its walls are decorated with seemingly old oil paintings in elaborate picture frames. Yet the people in their precious garments shown in those paintings seem to be “alive”. From time to time someone scratches his nose or gives a slight cough. The visitor can, by touching a marked area with a small pepper pouch (handed out at the entrance) bring the portrayed Patricians to life and listen in on their conversations taking place at one of the Augsburg folk dances. THE LIVING BOOK® in the foyer of the museum offers an insight into the exhibition. The installation is a combination of a printed book, an accurately fitting video projection and audio sequences. What is particularly fascinating is the realization of one historical painting of the Maximilianmuseum (“Winterbild”): the town hall square is transformed into a lively scene. People move over the place talking to each other while business is done and children are playing. And even a thunderstorm can be witnessed. The reader is given a unique insight into the Augsburg Renaissance. The scenography places emphasis on spatial storytelling that can be experienced with all senses. THE FACTORS OF SUCCESS of the Fugger and Welser are explained on a white wall. The wall carries several prints which are completed through 3 dimensional objects, images and projection. MINING: In the basement the topic of »mining« is explained highlighting also the historical connection to the wealth of the Fugger and Welser. The information panel allows the reader to take a look into a mining tunnel and shows the different activities of the miners. Using the small pepper pouch, the reader can activate historical drawings which then develop into interactive staged scenes showing the usage of authentic tools.

Agency
Credits
  • Creative Directors Ilja Sallacz
  • Art Directors Digital: Sönke Uden, Leo Bergmann. Print: Amelie Düffert, Maximilian Nieberle.
  • Designers
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
  • AUXNET Dr. Maximilian Kalus, Programming
  • DEKO DESIGN Ullrich Styra, Exhibition Construction
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