
Gold
G-Star approached Momkai with the concept of organizing a string of global parties in their monobrand stores in 28 countries. The events where to be aimed specifically at female customers and set up around the theme ‘backstage’.
Momkai created the campaign website for Women’s Month where interested ladies were able to locate their local party, register their attendance and come back afterwards to see a wall-to-wall interactive gallery showcasing all the hot looks, fashion and outfits of the night. The men, unfortunately, got nothing.
Agency
- Agency Momkai
- Client G-Star (Rik Berkman, Ben Ireland, Daan de Kok)
- Website http://portfolio.momkai.com/womensnight
- Category Digital
- Subcategory 14.1 Promotional Site
- Awards Gold
- Year 2012
- City Amsterdam
- Country Netherlands
Credits
- Creative Directors Harald Dunnink, Martijn van Dam
- Art Directors Harald Dunnink, Martijn van Dam
- Designers Harald Dunnink, Martijn van Dam
- Illustrators –
- Photographers –
- Editors –
- Copywriters –



