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Internal Productions > 16.3 Self-Initiated Projects

Generous Gesture

by Buro Petr van Blokland + Claudia Mens
Bronze

The basic principle of Generous Gestures is creating Fair Trade products: the wish to exchange ideas and skills, a win-win situation for both parties.Depending on how the shawl is folded, emphasis is laid on either typography or ornament with which every shawl is decorated. A combination of both typography and ornament shows a new image every time. The typography consists of alliterating word combinations, such as Wonderful Woman. With the shawl comes a little book about the people who make the shawls and how they are made. A Fair Trade certificate within the booklet makes the gift complete. Every shawl is unique because it is handmade.

Agency
Credits
  • Creative Directors Claudia Mens
  • Art Directors
  • Designers Kirsten Langmuur, Rob van Leijsen
  • Illustrators
  • Photographers
  • Editors
  • Copywriters
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